ITS TELECOMMUNICATIONS SELECTS THE X2 SALES SYSTEM™ TO
SUPPORT NEW PRODUCT LAUNCH OF ‘IXC DIRECT’

—New Competency Training System Increases Sales Reps
Appointment Setting Ability by 450% —

Powell, OH, May 24, 2005—Chuck Hegerty, VP of Sales for ITS Communications had some
good news and some bad news. The good news was that this 20-year business
telecommunications provider developed a new service called IXC Direct. It provided
huge benefits in speed and cost for medium size business. The bad news was they were
having difficulty getting in front of enough of the right prospects to let them know about
it. And you didn’t have to tell Chuck that was a disaster waiting to happen.
“We were having difficulty getting in front of prospects,” said Mr. Hegerty. “Once we got
in front of the right prospects our ability to gain the business was high.”
Jeff Hardesty, developer of the X2 Sales System™ suggested to Chuck a ROI Survey
diagnostic process. The results indicated the ITS Sales team needed to double their new
appointment activity in order to meet their Market Roll-out sales goal. The question
became, was that attainable?

“The company definitely had a product that had a right to win in the marketplace. They
had a niche,” said Jeff Hardesty. “But they needed a sophisticated system to show them
how to set real business appointments. In other words, they needed to learn how to
effectively communicate at the ‘Business level’ to achieve more targeted activity. And
they didn’t have all day, every day to get it done.”

After the ROI diagnostic review, Mr. Hegerty stated, “So we hired Jeff Hardesty and the
X2 solution to help us with the ability of getting in front of more prospects.”
The results of the X2 training were a substantial increase in target conversation
conversion ratios with a competency gain of 450%. They also received an estimated
720% training ROI from attending the 2-Day Boot Camp.
“The X2 Boot Camp and training process literally changed our Culture as it relates to
how we prospect,” said Chuck Hegerty.

“We’ve gone from setting 12 appointments per week to setting over 30 appointments
per week consistently. If you take that to a monthly basis, that’s taking it from 40
appointments a month to 120 appointments. It’s been a great success.”
So great, they have incorporated the X2 Sales System™ into their current sales process
and the new-hire sales training to improve the time it takes to ramp to sales Quota.

About JDH Group, Inc.
JDH Group, Inc. was founded in 2004 with the mission of increasing performance for
direct sales organizations. The X2 Sales System™ trains to one objective; improving
sales individuals Conversation-to-appointment ratio. This allows sales people to spend
less time to achieve the necessary number of ‘Top-down’ business appointments to
assure their monthly success.

They offer a no-risk Pilot program for companies to evaluate the results. Corporate
universities and trainers are then certified to the Process and adopt the X2 system into
their current Learning Management System. Customization via web technology and
ongoing support by JDH Group enables sales leadership and corporate trainers to adapt
the system over time to maintain high conversation conversion ratios and maximum
revenue results.


JDH Group is a privately held company and can be found on the web @
http://www.convertmoresales.com
Jeff Hardesty, developer of the X2 Sales System™ offers a complimentary analysis of
your sales organization performance metrics @
http://www.convertmoresales.com/roi_survey.html