SALES PERFORMANCE COMPANY REPORTS FIRST YEARS TRAINING RESULTS

—2-Day Prospecting ‘Boot Camps’ Produce 1074 New ‘Top-down’ Appointments —

Powell, OH, October 7, 2005—The idea of identifying a ‘Prospecting’ conversation as a key
sales Competency, training to it with a tactical system, setting a minimum benchmark of
success and then consistently measuring the results is a new concept to most sales
organizations. But for the five companies that trained to the X2 Sales System™ and
participated in the Initiator® appointment setting Boot Camps it is no longer a new
concept but a much needed reality.

“Initially we were very leery of Jeff’s training process,” said John Johnson, Vice President
of Sales for Cinergy Communications. “But with Jeff’s money-back guarantee we felt we
had nothing to lose and a lot to gain. As we got into the Process we saw that this was a
big Win for us. This was really a missing piece we’ve had in our sales training for a long
time.”

Jeff Hardesty is President of JDH Group and Developer of the X2 Sales System™. He
remarked, “Most sales organizations don’t have a comprehensive system in place to
train to the competency of ‘Opening doors’ to initiate their current sales process. It’s
been my experience that training to that one competency first, will get you the quickest
and most consistent sales results. It certainly gives the greatest training ROI.”
The X2 Sales System™ and the Initiator® training process trains to one objective;
improving sales individuals Conversation-to-appointment ratio to 51%+. This is
accomplished through a 3-Phase 6-week Process encompassing 4 distinct Learning
Platforms; CBT, WBT, customized Desktop Software simulation and Instructor
facilitation.

In their first year, JDH Group implemented the X2 Sales System™ for 5 sales
organizations in 28 locations. The middle training phase of the X2 process is a 2-Day
‘working’ Boot Camp in which each participant is coached through their personal learning
curve via live prospecting calls.

“Most training takes the sales reps off the streets and may cause everyone to fall short
at the end of the month”, Hardesty continued. “The X2 Boot Camp actually provides
additional revenue due to the number of new appointments being set.”
A past Vice President of Sales, Hardesty is a big proponent of training ROI. First year
clients received an average of 1168% training ROI from the 2-day event. The ROI is
determined from the number of business appointments set and the client’s sales
performance numbers.

Chuck Hegerty, VP of Sales for ITS Communications said, “We had the X2 Boot Camp in
March of 2004 and in the last year grew the company by over 24%. A portion of that
success is from getting into more targeted accounts using the X2 Sales System™.
We’ve gone from setting 12 appointments per week to setting over 30 appointments per
week consistently. If you take that to a monthly basis, that’s taking it from 40
appointments a month to 120 appointments. It’s been a great success.”

The average sales individual participating in the X2 training process increased their
Conversation-to-appointment ratio to 57% for a conversion improvement of 577%.
“This training is all about spending less time to achieve more results,” said Hardesty.
“My client’s sales people were averaging a 10% prospecting conversion ratio; now
they’re averaging 57%. They were spending 12 hours a week trying to set
appointments, now they’re spending 5-6. That’s more for less.”

About JDH Group, Inc.
JDH Group, Inc. was founded in 2004 with the mission of increasing performance for
direct sales organizations. The X2 Sales System™ trains to one objective; improving
sales individuals Conversation-to-appointment ratio. This allows sales people to spend
less time to achieve the necessary number of ‘Top-down’ business appointments to
assure their monthly success.

They offer a no-risk Pilot program for companies to evaluate the results. Corporate
universities and trainers are then certified to the Process and adopt the X2 system into
their current Learning Management System. Customization via web technology and
ongoing support by JDH Group enables sales leadership and corporate trainers to adapt
the system over time to maintain high conversation conversion ratios and maximum
revenue results.


JDH Group is a privately held company and can be found on the web @
http://www.convertmoresales.com
Jeff Hardesty, developer of the X2 Sales System™ offers a complimentary analysis of
your sales organization performance metrics @
http://www.convertmoresales.com/roi_survey.html