SALES PERFORMANCE ‘SYSTEM’ DEVELOPER PROVIDES DIAGNOSTIC
PERFORMANCE REVIEWS FOR SALES EXECUTIVES

—1ST Year Clients Receive Performance Improvement of 577%
& Training ROI of 1168% —

Powell, OH, August 7, 2005—Before you spend time and money investing in sales
performance training, check with Jeff Hardesty, President of JDH Group, Inc. and
developer of the X2 Sales System™. Whether you’re a Training Director in charge of
your corporate university, VP of Sales responsible for results or a CFO who looks at the
bottom line each month, Jeff Hardesty can not only tell you where your sales
competency links are broken but can point you to ways to fix it. And if it’s a lack of
targeted sales activity that’s holding you back, he’ll show you how to repair it, predict
your training ROI and guarantee the results.

No newcomer to sales performance diagnostics and sales competency improvement, Jeff
has been a VP of Sales specializing in start-up and Turn-a-round missions for various
Sales organizations. “Each company I’ve entered as a VP or consultant, I always started
by looking at their current sales performance metrics and group competency ratios,”
said Mr. Hardesty. “It’s amazing how the numbers always shine a spotlight on the
quickest way to ‘Right the ship’ and improve the revenue results in line with the
corporate objective. With a little help from my performance software tool, this
diagnostic exercise hasn’t failed me yet.”

In fact, his diagnostic process led 3 consecutive sales companies to an average 172%
growth within the first year of his ‘Radar-guided’ performance training.
In January 2004, after 2 years of development, JDH Group rolled out the X2 Sales
System™; a ‘Top-down’ appointment setting process. 1s t year clients received a
competency improvement increase of 577% and training ROI of 1168%.
Jeff continued, "I donate a diagnostic assessment to sales organizations through the X2
ROI Survey. They invest 10 minutes of their time to fill in performance numbers, and I
do all the work. Once the results are calculated, we share 20 minutes to go over the
results.”

The end result is a different way of looking at sales competency and performance
numbers. With the help of a software program, it points to areas of strengths and
weaknesses parallel to a company’s stated revenue objectives.

This diagnostic exercise helps sales leaders understand where training is actually needed
in line with their stated objectives. So they can effectively develop or outsource sales
training that will be the most help in the least amount of time.

“The system calculates ROI within three sales performance silos; total sales force
percent-to-quota, New-hire Ramp-to-quota and Sales employee Turnover costs,” said
Hardesty. “All three of these performance silos can be linked to performance and harddollar
ROI. It’s very interesting. The numbers don’t lie.”

JDH Group recommends as a Golden rule for training initiatives to only train to one sales
competency at a time, with a defined training goal in ‘measurable’ terms. That will lead
to the best overall result and the quickest training ROI.

About JDH Group, Inc.
JDH Group, Inc. was founded in 2004 with the mission of increasing performance for
direct sales organizations. The X2 Sales System™ trains to one objective; improving
sales individuals Conversation-to-appointment ratio. This allows sales people to spend
less time to achieve the necessary number of ‘Top-down’ business appointments to
assure their monthly success.

They offer a no-risk Pilot program for companies to evaluate the results. Corporate
universities and trainers are then certified to the Process and adopt the X2 system into
their current Learning Management System. Customization via web technology and
ongoing support by JDH Group enables sales leadership and corporate trainers to adapt
the system over time to maintain high conversation conversion ratios and maximum
revenue results.


JDH Group is a privately held company and can be found on the web @
http://www.convertmoresales.com
Jeff Hardesty, developer of the X2 Sales System™ offers a complimentary analysis of
your sales organization performance metrics @
http://www.convertmoresales.com/roi_survey.html