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We Measure Conversation to Appointment Ratios... 

Because… if you Double your new Appointments, you WILL Double your Revenue with no other changes.

Because… training to a Measureable ‘Front-end' Process will enable you to Define the End Result .

Because… the most difficult part of successful Sales is being able to Create new Opportunities Routinely.

Because… if you train to a 51%+ Conversation to Appointment ratio, you Spend Less Time to get More targeted ‘Top-Down' Appointments .

Because… if you maintain a 51%+ Conversation to Appointment ratio, you drive the ‘Roller-Coaster Effect' above the Quota line vs.  Below it; and that Results in a bunch more Revenue on the Books at the end of the year.

Because… if you train to a ‘Top-Down' Approach in initiating your current sales Process , it leads to higher Revenues per Sale, decreased Sales Cycles in Days and Increased Closing ratios.

Because… if you train New-Hires consistently to a 51%+ Conversation to Appointment ratio they will ramp to Quota in 3 months or Less , and that will recover 2, 3 or up to 5 months of lost sales .

Because… Achieving a 51%+ Conversation to Appointment ratio is the easiest way to drive down the ‘High Dollar cost of Turnover'.  And the majority of rep Turnover is directly related to low Activity.

Because… acquiring a proven ‘Front-end' Competency system creates strong sales Manager/Leaders within a Mentor-style Sales Culture.  And that results in More Revenue.

Because… achieving a 51%+ Conversation to Appointment ratio will Guarantee you a ‘Measurable' increase in Revenue, something you can actually put your Finger on. You will know (1) how it will Happen and (2) when it will happen .